These companies are all frequent visitors on major overseas short drama application lists. reelshort is a short drama platform launched by crazy maple studio, a subsidiary of Chinese Online. 99tv is a short drama app from Jiuzhou Culture. This company also has another one overseas called. Look at the "Top 15 Downloads of Overseas Short Drama Applications in July 2024" released by insightrackr. The top position is firmly occupied by Chinese overseas manufacturers, including Dianzhong Technology’s “dramabox”, Kyushu Culture’s “shortmax”, and Maple Leaf Interactive’s “reelshort. The two leading short drama apps, dramabox and reelshort, will have monthly revenue of around US$15 million (approximately 100 million yuan) in August 2024, which is more profitable than many movies. Dramabox, the largest short drama platform, is on the Apple Store entertainment download list.
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The lowest average daily activity in the United States for dramabox in February was only 1/26 of reelshort. In other words, reelshort must target users with general interests. Logically speaking, overseas short drama fans and Internet article fans are more likely to be re-engaged.
