Senior Wutong, please answer. ~ Subliminal perception means that although people are not clearly aware of stimuli that are below the absolute sensory threshold, they are still affected by them and produce corresponding behavioral responses. (explanation of concepts) in business. Subliminal is so mysterious! Is it really useful? Is there any harm? Followers 37 Viewed In psychology, the so-called subliminal translates as "subliminal perception," which refers to using information beyond the scope of our awareness to perform some kind of "brainwashing" on us (loftus & klinger, 1992).
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Does subliminal perception advertising science work? Is subliminal advertising scientific? Does it really work? On the one hand, some books say that subliminal perception advertisements cannot be supported by scientific evidence, and on the other hand, in real life... Show all Close. For example, the cover of Wilson Key's 1974 book "Subliminal Seduction" used a picture of a cocktail decorated with lemon wedges. Next to the picture was a sentence: "Does this picture arouse your sexual impulses?" "If this is psychological. In the 1950s and 1960s, research on subliminal perception attracted a lot of attention. The research methods of that era were mainly through (1) shortening the stimulus presentation time, (2) adding masks before and after stimulus presentation.
However, the existence of subliminal perception suggests that this view is incorrect, so the minimum change method has been eliminated and the quest method is now used for sensory measurements. The quest method is a threshold test based on Bayes' principle.
